1. You become what you think about most of the time.
2. The more you know about your prospect, the more the prospect feels you know what you are talking about.
3. When the time for action comes, the time for preparation has passed. Honest, intelligent effort is always rewarded.
4. Success in business today comes to those who are Fed-Ex fast and Disney-friendly.
5. You don't have to work hard for bad things to happen. You do have to work hard to make good things happen.
6. Success lingers around knowledge. Knowledge translated into intelligent action is called wisdom.
7. You impress with your promises, but inspire with your results.
8. Today's marketing challenge is finding a way to be first, best or unique.
9. You don't drift into commitment. You drift into complacency.
10. It doesn't take talent to be on time, to return a call or respond to a letter.
11. Your assets go home at night. Without them, you can't maximize your effectiveness. They are your multipliers.
12. Change is inevitable; Growth is optional.
13. Use all the brains you have - and all you can borrow. It's better to imitate than create.
14. If you keep doing what you have always done, you will keep getting what you have always gotten.
15. Don't waste time with those who waste your time.
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